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Professor Media Group is a digital media network dedicated to educating and inspiring curious consumers through expert-led content across the world of food and drink. Through its niche publications—The Alcohol Professor, The Cheese Professor, The Chocolate Professor, The Olive Oil Professor, and The Vinegar Professor—the group offers in-depth articles, guides, reviews, and insights that make complex subjects accessible, informative, and enjoyable for both enthusiasts and professionals alike.


The Alcohol Professor

An online “homeroom” to learn about all things alcohol—from how to read labels and understand production methods to exploring styles, pairings, reviews, and so much more.

The Cheese Professor

An online “homeroom” to learn about all things cheese—from milk types and production methods to styles, pairings, recipes, reviews, and so much more.

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5 Easy Ways to Serve Cheese for Dessert

A roundup of easy ways to serve cheese for dessert.
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5 Tips for Cheese Shopping Abroad

A roundup of tips for traveling cheese shoppers.
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How to Use Every Kind of Mozzarella From Buffalo to Burrata

A closer look at the ways to use different kinds of mozzarella.
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How to Pair Easter Candy and Cheese

A closer look at cheese and Easter candy pairings.
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The Chocolate Professor

An online “homeroom” to learn about all things chocolate—from cacao origins and production techniques to tasting notes, pairings, reviews, and so much more.

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10 Wild Chocolate Bars to Try Now

A closer look at the rise of wild chocolate.
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We're Offering $5,000 to Get Easter's KitKats Back — Here's the Deal

Someone in Europe stole 12 tons of KitKat. The Chocolate Professor has had enough.

 

Let’s talk about the most audacious chocolate crime of 2026.

According to a report this week from Reuters, thieves in Europe made off with approximately 12 tons of KitKat chocolate bars. Twelve tons. That’s not a snack. That’s a felony against joy.

As someone who has spent years studying, tasting, and writing about the world’s finest chocolate, I can tell you: this cannot stand.

So I’m doing something about it.

 

The Chocolate Professor is officially offering a $5,000 reward — with conditions.

This isn’t a tips hotline. This is a direct offer to the thieves themselves. Here’s the deal:

Turn yourselves in to the proper authorities. Return all 12 tons of KitKat’s — in full, uneaten condition. Every. Last. Bar.

Do that, and I will personally pay you $5,000.

No partial returns. No negotiating over a few missing bars. All of it comes back, and you do the right thing by law enforcement.

 

Why does this matter? Because Easter is coming.

Children and chocolate lovers around the world are counting on those KitKats. KitKat is one of the most beloved chocolate bars on the planet, and right now, 12 tons of it is sitting somewhere it shouldn’t be, in the hands of people who clearly don’t appreciate what they have.

You want to know what 12 tons of KitKat is worth? At current retail pricing, the $5,000 reward I’m offering is the equivalent of roughly 25,000 full-size KitKat bars. Think about that.

And to the thieves, I’ll say this simply: you’ve had your break. Now give it back — all of it!



Adam Levy 

Lover of KitKat’s

The Chocolate Professor 

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Ao Cacao New Zealand’s Bold Bean-to-Bar Chocolate

A closer look at Thomas Netana Wright’s Ao Cacao
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The Olive Oil Professor

An online “homeroom” to learn about all things Olive Oil from how to read an olive oil label, how it is produced, what it pairs with, recipes, reviews and so much more.

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5 Best Alternatives to Seed Oils

A roundup of oils to replace seed oils.
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The Best Olive Oil Mayonnaise, Ranked Worst to Best

Roundup of the best and worst olive oil mayonnaise brands
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How a Chance Meeting Started Olivaia’s OLA Olive Oil

A closer look at the story behind Olivaia olive oil
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How to Make Olive Oil Mayonnaise

How to make mayonnaise with olive oil.
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The Vinegar Professor

An online “homeroom” to learn about all things vinegar—from how it’s made and the different styles available to culinary uses, pairings, recipes, and so much more.

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Visit our How To Enter page for instructions on how to submit your spirits to be tasted by our panel of trade buyers